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Fashion E-Commerce Insights Report
Short introduction
Consultiq is a Sweden‑based consultancy specializing in direct‑to‑consumer fashion eCommerce. We help eCommerce companies grow by enhancing conversion performance (CRO), minimizing churn and returns, increasing customer lifetime value (CLV), and reducing acquisition costs (CAC).
To provide the best support for our customers, we use a variety of tools to achieve our work.
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Report sources: Statista & RetailX
Report sources: Statista & RetailX
Fashion eCommerce Outcomes
| Country | Key Outcome Highlights |
|---|---|
| United Kingdom | Mature market with strong loyalty programs; cart abandonment remains high (~70%); mobile-first shopping dominates |
| Germany | Highest return rate in Europe (~44%); strong logistics; re-commerce and sustainability gaining traction |
| France | Style-driven market; ~30% return rate; mobile shopping growth; rising demand for ethical fashion |
| Italy | Slower digital adoption; ~25% return rate; mobile commerce expanding; local brands gaining online traction |
| Spain | Mobile commerce rising; ~27% return rate; seasonal buying patterns; increasing use of BNPL (Buy Now, Pay Later) |
| Netherlands | Efficient logistics; ~28–32% return rate; high mobile usage; strong sustainability expectations |
| Sweden | High digital adoption; ~26–30% return rate; seasonal buying behavior; growing interest in circular fashion |
| Poland | Rapid eCommerce growth; ~20–25% return rate; improving logistics; mobile penetration increasing |
| Switzerland | High purchasing power; low return rates (~18–22%); premium fashion focus; strong cross-border shopping |
| Belgium | ~25–30% return rate; sustainability regulations (e.g., CO₂ reporting); mobile engagement rising; demand for detailed sizing info |
Trends Across All Markets 2025
- Return rates average between 25–30%, with Germany peaking at ~44%.
- Cart abandonment is consistently high (~60–75%), especially on mobile.
- Purchase frequency ranges from 2–6 purchases/year, depending on loyalty and seasonality.
- Sustainability and mobile optimization are key drivers of growth and retention.
Trends for Sweden 2025
According to industry leaders from Stockholm Fashion District:
- Circular fashion models will gain traction, with resale, rental, and repair services becoming mainstream.
- Sustainability expectations will intensify—consumers will demand transparency in sourcing, labor practices, and materials.
- Natural fibers like wool and linen will see increased demand, even in everyday wear.
- Digital transformation will accelerate, but smaller brands may struggle to keep up with tech adoption.
- Economic uncertainty will push consumers toward value-driven purchases, challenging premium and sustainable brands to justify pricing.
Key Trends for 2025–2026
- AI-powered personalization and virtual try-ons will become standard.
- Sustainability and circular fashion (resale, rental, repair) will dominate consumer preferences.
- Mobile commerce will account for over 70% of purchases.
- Return rates may stabilize due to better sizing tools and predictive fit technologies.
"Grow profitably in Germany and the Netherlands? Consultiq shows the way.
Expanding internationally takes more than ambition – it takes insight. Germany and the Netherlands offer tremendous opportunities, but also complex consumer behaviors, local regulations, and cultural differences that can directly impact your profitability.
Consultiq has extensive experience helping Swedish companies establish themselves successfully in these markets. Through deep market analysis, local expertise, and tailored strategies, you gain more than growth – you gain sustainable growth.
- Understand buying behaviors
- Optimize logistics and payment solutions
- Reduce return rates
- Build local brand awareness
Contact Us
-
Consultiq AB
- Oktanvägen 2F
- 31132 Falkenberg
- 010 152 18 60
- support@consultiq.se